PPC advertising and Google Ads management
PPC advertising brings traffic immediately. Depending on the campaign type you pay per click, per impression or per view. We set up and evaluate campaigns for companies and, as white label PPC, for agencies, so that they bring conversions and not just cheap clicks.
The channels we handle
| Channel | When it makes the most sense |
|---|---|
| Google Ads | People who actively search for a solution: search network, shopping campaigns |
| Meta Ads (Facebook and Instagram) | Building demand among people who are not searching yet |
| Remarketing | Reaching visitors who did not convert the first time |
We also take over long-term full campaign management, including regular reporting and budget optimisation.
What you pay for: a click, an impression or a view
The model depends on the campaign type and the goal. The simplest is the click: the ad shows for free and you pay when someone clicks. In reach and awareness campaigns you pay for impressions, usually per thousand, so you pay even when nobody clicks. On YouTube you pay for a view. We choose the model according to the goal of the campaign and explain it in advance.
| Ad type | You pay for | How it works |
|---|---|---|
| Google Search and Shopping | A click | The ad is shown for free, you pay only for a click. The auction sets the price. |
| Google Display network | A click or per thousand viewable impressions | Depends on the bidding strategy. With impression pricing every thousand viewable impressions is charged. |
| YouTube | A view or per thousand impressions | You pay when a viewer watches or interacts. Reach campaigns are priced per thousand impressions. |
| Facebook and Instagram | By default, impressions | Meta charges for impressions by default, some goals allow another model. We judge an ad by cost per result, not per click. |
How a campaign is set up
- Analysis of goals and budget. What the campaign should bring and with which resources.
- Channels and targeting. Chosen by where your audience actually is.
- Ads and landing pages. Text, visuals and the page the campaign leads to. If there is no suitable page, we can build a landing page too.
- Launch and optimisation. Budget and targeting adjusted to real results.
How we measure success
We do not watch only the number of clicks but real conversions: enquiries, orders, phone calls. A campaign with many clicks and no conversions is a failure from a business point of view, however good the numbers look inside the advertising system. Conversion tracking is set up before a campaign starts, because without data optimisation is only a guess.
Common mistakes in PPC campaigns
- Targeting that is too broad, so the budget is spent on irrelevant clicks.
- A landing page that does not match the ad, which lowers conversion.
- No conversion measurement, which leaves only guessing.
- Set up and forgotten. Campaigns without regular optimisation lose effect.
For agencies: white label delivery
Agencies use us as a campaign specialist for a client or for a season. We set up and manage Google Ads and Meta campaigns in your client’s accounts, report in a format you can send under your brand, and stay invisible to the client. Terms are agreed individually in writing. See white label services.
Frequently asked questions
05 questions
How much should I spend on advertising?
It depends on the market, the goal and the value of a customer. We estimate a budget after the analysis. The advertising budget is paid directly to Google or Meta, separately from our fee.
Which is better, Google Ads or Facebook ads?
They solve different tasks. Google reaches people who are already searching, Meta builds demand. Many companies use both.
How soon do I see results from PPC?
Traffic starts as soon as the campaign runs, while reliable conclusions need data over a few weeks.
Do you work in our client’s ad accounts?
Yes. For white label jobs we work in the client’s own accounts with access granted through you, and the client always owns the account.
Do you guarantee a number of enquiries?
No. We guarantee careful setup, measurement and honest reporting, not a fixed result.
Tell us what you need
Describe your project or your agency in a few lines. We reply within one business day with questions and a proposed next step.
You will hear fromMiloslav Poliak